marketing strategy + Film

marketing strategy + Film

Dodge city lacrosse

Dodge city lacrosse

Brand development + Event Design + Training app Structure and content + Social growth strategy

Brand development + Event Design + Training app Structure and content + Social growth strategy

PROJECT OVERVIEW

PROJECT OVERVIEW

Elite agility and dodge training for serious players.

Dodge City Lacrosse started with elite instruction and grew into a recognizable training brand. Roadkill Studios helped shape how that story was told through creative strategy, campaign development, and film designed to connect with athletes, build momentum, and give the brand a distinct identity on and off the field.

Elite agility and dodge training for serious players.

Dodge City Lacrosse started with elite instruction and grew into a recognizable training brand. Roadkill Studios helped shape how that story was told through creative strategy, campaign development, and film designed to connect with athletes, build momentum, and give the brand a distinct identity on and off the field.

Client

Scope

Deliverables



Role

Year

Client

Scope

Deliverables

Role

Year

Dodge City Lacrosse

Brand Strategy + Campaign Production

Brand Films, Campaign Creative, Tour Promotions, Training Platform, Production, Social Marketing Assets

Branding/Marketing/Production Director

2021 - 2026 (ongoing)

Dodge City Lacrosse

Brand Strategy + Campaign Production

Brand Films, Campaign Creative, Tour Promotions, Training Platform, Production, Social Marketing Assets

Branding/Marketing/Production Director

2021 - 2026 (ongoing)

Dodge City App Content

Winter Tour 2026 promo

A promotional poster for Dodge City Lacrosse's winter tour in 2026, featuring a large tropical sunset with palm trees, a male lacrosse player in a green shirt, and two young girls holding lacrosse sticks. The poster provides dates and locations in Florida and California for the lacrosse tour.

Dodgecember poster

athlete highlight - 3-a-day

Schedule for Dodge City Lax's Patriot Tour 2024 with dates and locations, including Atlanta, Orlando, Fort Lauderdale, Charleston, Raleigh, Dallas, Denver, Orange County, San Diego, San Francisco, Seattle, Phoenix, Baltimore, Chicago, Cincinnati, Philly, Newark, Long Island, Boston, and events at Legacy Park Field II, Showalter Park, Oceanside Collegiate Academy, Salem Pond Park, Lacrosse Barn, Victory Athletic Center, Huntington Beach Sports Complex, Benedict Sports Complex, Western Regional Park, Clark Park, The Far Post, Mal. Simon Stadium, and Union Point Sports Complex.

Natty Tour poster

laws of deception - eyes