marketing campaign
marketing campaign
charlotte running company
charlotte running company
PROJECT OVERVIEW
RUNNING CULTURE, TOLD FROM THE INSIDE.
Roadkill Studios partnered with Charlotte Running Company to tell the stories happening around the brand, not just promote the products it sells. That partnership has included production for Hot Laps with On Running and a multi-week documentary-style campaign following Armani McDonald in the lead-up to a new shoe release, turning real people and real moments into marketing with a stronger sense of identity and connection.
PROJECT OVERVIEW
RUNNING CULTURE, TOLD FROM THE INSIDE.
Roadkill Studios partnered with Charlotte Running Company to tell the stories happening around the brand, not just promote the products it sells. That partnership has included production for Hot Laps with On Running and a multi-week documentary-style campaign following Armani McDonald in the lead-up to a new shoe release, turning real people and real moments into marketing with a stronger sense of identity and connection.
Client
Scope
Deliverables
Role
Year
Client
Scope
Deliverables
Role
Year
Charlotte Running Company
Brand Campaign + Event Production
Campaign Films, Event Production, Documentary Storytelling, Social, Campaign Series, Product Launch Creative
Creative Strategy + Production Partner
2026
Charlotte Running Company
Brand Campaign + Event Production
Campaign Films, Event Production, Documentary Storytelling, Social, Campaign Series, Product Launch Creative
Creative Strategy + Production Partner
2026